Two years ago I bought a pair of vintage camo pants and took them to my tailor to get altered. Slimed down the legs, added elastic cuffs and added a draw string to the waist band. Within a week I got more compliments on my pants than anything I have ever worn (including footwear). People wanted them. Badly. The first camo pant from Red Label was the first real apparel piece I worked on. I was super proud of the fit and although there are a million changes I would have made to that pant today, it was a great starting point. Fast forward two years, the line has grown exponentially. No restraints, no pressure, no quotas and no help. The Mercer pant took 6 months to perfect. I wanted to create a classic that can stand alone for a decade. A pant that can be worn at anytime to fit any look day or night. Production hasn’t been easy. I’m used to working with billion dollar companies that have the best manufacturing capabilities in the world so when I started producing things myself it was a light slap in the face. It took two years for me to really understand how the apparel business works and now I’m proud to have a creative director and a product manager that have helped direct the brand. Paying attention to details is always most important and I’m excited to see how you guys will react to some of the pieces that are coming. Kith will continue to push the envelope and I appreciate all the support we’ve been getting since day 1. The project that has taken most of my time for the last 6 months is dropping soon. White Label Chapter 2. Stay tuned.
- Just Us.