Written by: Gary Warnett


NEW YORK CITY (April 30th, 2013) — The Kith East Coast Project celebrates one coast and two cities with a unique approach to dual-brand designs. Launching in the Kith Miami pop-up store on May the 2nd, before they arrive in both Kith New York stores on May 10th, the new colorways and material executions of the ASICS Gel Lyte III are some of the best to date and they’re arriving accompanied by an ambitious and carefully curated capsule collection that takes the collaboration concept to the next level.

Based on Ronnie Fieg’s love of the city that made him and the other city he loves, two of the most iconic team color combinations ever are presented with uncompromising approaches to fit and quality. The ASICS Gel Lyte III is the shoe that changed running shoe design forever — from the tongue to the “caged” reflective panel to the midsole densities to the heel — as performance stepped into the 1990s. The split-tongued, comfort-driven cult classic is perfect for wear in cool and warm climates and its versatility is celebrated in this Kith duo.


The Ronnie Fieg ‘New York City’ ASICS Gel Lyte III blends a perforated pigskin toebox and quarter panel with a soft nubuck quarter and heel counter. Woven mesh, a light grey midsole, 3M stripes and “eyes” on the toe, plus an instantly recognizable duo of blue and orange is a perfectly executed combination.


The Ronnie Fieg ‘Miami Beach’ ASICS Gel Lyte III is made from a microperf nubuck with a woven mesh toebox and collar. The orange 3M stripes, “eyes” on the toe and heel panel complement the luxurious feel perfectly and the white plastic eyelets set off a definitive football color palette.

For this pack the legendary comfort of the Gel Lyte III is elevated with the addition of a newly developed, sewn-in memory foam comfort footbed that was created specially for the East Coast Project collection. A first time creation for ASICS. Each shoe comes packed with a pair of custom-created ‘New York City’ or ‘Miami Beach’ “Just Stance” ultralight cotton, super invisible socks with embroidered detailing and ultralight cushioning. For extra wear options, a flat lace and two sets of custom round laces that weave in the key colors of the given cities are also included. The full sneaker and sock set will retail for $145 USD.

The Ronnie Fieg x ASICS East Coast Project ‘New York City’ and ‘Miami Beach’ releases will go on sale in limited numbers alongside the full capsule collection exclusively at the Kith Miami pop-up store on Thursday, May 2nd through May 10th each day. The Miami pop-up store itself will be divided into two parts, the two adjacent storefronts will have the Miami side open from 11am to 3pm and the next door New York side of the location open from 4pm to 8pm.

Then on May 10th, the “Miami Beach” colorway will hit Kith Brooklyn only and the “New York City” colorway will hit Kith Manhattan only, as well with both colorways releasing online at KithNYC.com at 11am EST.

Kith Pop-Up “New York”
1629 Jefferson Ave.
Miami Beach, FL 33139

Kith Pop-Up “Miami”
1627 Jefferson Ave.
Miami Beach, FL 33139

Starting May 2nd up until May 10th, the East Coast Project and the Miami pop-up is just the start of something: “This is the appetizer…”

A salute to the greatest city on earth and a tribute to the city that Kith considers a second home. #ECP

Each look was shot by photographer and creative 13thWitness in New York City with style and direction by Mellany Sanchez.

Written by: Gary Warnett


NEW YORK CITY (April 29th, 2013) — The Kith East Coast Project takes the collaboration concept far beyond expectations with all the extended family involved. Accompanying the Ronnie Fieg x ASICS Gel Lyte III ‘New York City’ and ‘Miami Beach’ editions, this capsule collection goes to include custom-created headwear, outerwear, shirts, luggage and eyewear that each carry iconic team colors.

Partners like Play Cloths, Just Don, Golden Bear, Stance, Stampd, Herschel Supply Co. and Tina Catherine have all worked closely with Kith to create this carefully curated range of ‘New York City’ and ‘Miami Beach’ themed pieces. Made to complement one another as well as operate individually, each item captures the spirit of the two cities on the same coast with very different paces, but with a shared taste.

Limited quantities will launch at the Kith Miami pop-up store on May 2nd, following with the Manhattan and Brooklyn Kith locations on May 10th as well as online at KithNYC.com. As far as Ronnie Fieg is concerned, it’s just the beginning: “This was supposed to be an intro to the store I want to open in Miami.”

The collection will debut in Miami with special guests to complement the very special products that are going on sale. The Miami pop-up store itself will be divided into two parts, the two adjacent store fronts will have the Miami side open from 11am to 3pm and the next door New York side of the location open from 4pm to 8pm. Each location is outfitted with staple items and installations that make each city what it is. Consider the bar officially raised as May begins. #ECP

Each look was shot by photographer and creative 13thWitness in New York City with style and direction by Mellany Sanchez.

Kith Pop-Up “New York”
1629 Jefferson Ave.
Miami Beach, FL 33139

Kith Pop-Up “Miami”
1627 Jefferson Ave.
Miami Beach, FL 33139


Both the ASICS Gel Lyte III East Coast Project Kith colorways — the ‘New York City’ and ‘Miami Beach’ — bring two iconic colorways and uncompromising material executions to this cult classic silhouette. With a new memory foam comfort footbed and a pair of Just Stance sneaker socks, plus two sets of custom-commissioned round laces alongside the flat laces, these are some of the strongest Ronnie Fieg x ASICS designs to date. The full set ($145), sneakers and collaborative socks, come together for this one of kind package with each purchase of the shoes.


The Kith East Coast Project collection considers full coverage from city to city in a handful of unique designs that are linked by their quality as well as their colors. The Madison Windbreaker ($110) debuts for ECP, made from a lightweight nylon, with some eye-catching color blocking, asymmetrical sleeve cuffs and a drawstring hood that gives it a throwback style that’s still on point. The Stanton Sweatshort ($75) is a popular Kith creation that’s made in New York with a slim fit, cuffed detailing, lightweight french terry construction and cotton stripes that’s part of the pack in two colors. The Jefferson Tank ($42) is made from 100% cotton with stripe detailing and a flattering fit for hot weather wear in any location, accompanied by two t-shirts ($45) that are embellished with the freshly created Kith New York and Kith Miami logos and finished with printed neck labels for extra comfort. Finishing the Kith pieces come two towels ($65) featuring Miami and New York themed coloring with “Just Us” motto branding and made with premium heavy weight cotton that is extra


Don C’s Just Don line has reinvented the hat accessory with their luxurious takes on staple snapback caps ($400 – $450). New York and Miami are represented for the East Coast Project in a handful of ultra-limited exclusives, with the wool and denim crowns complemented by real python skin peaks and premium lambskin leather underbills, with gold plated buckles on matching python straps. Specially created East Coast Project pins are added onto each custom creation to make these a true must-have product.


The Kith x Tina Catherine East Coast Project takes on the timeless Chelsea ($250) frame sunglasses. The frames are hand built in Japan in the same factory that creates the world’s finest eyewear. The matte grey frame’s acetate base,
stainless steel 5-barrel hinges and etched Kith branding on the interior arms deliver superior attention-to-detail. The blue to orange or teal to orange gradient options on the polarized lenses add a unique addition to an essential accessory to take on the glare of a New York summer or Miami living.


Created in partnership with Chris Stamp of LA’s Stampd brand, the Just Dope line gets colorful for the first time to celebrate the East Coast Project, with a Miami-themed tank ($42) and a New York-themed tee ($45) that are made in Los Angeles. Those apparel pieces are accompanied by two snapback caps ($52) in corresponding colors, fully lined for extra comfort and finished with underbill detailing.


Made by Stance exclusively for the East Coast Project, the ‘New York City’ and ‘Miami Beach’ Just Stance sock ($10) is super invisible and made from a light cotton with embroidered detailing, under foot branding and ultralight cushioning. Sold separately or packaged with the correlating ASICS Gel Lyte III colorways, Stance’s emphasis on fit and detail is unparalleled.


Herschel Supply Co. have gained a reputation for quality and value with their expanding range of bag designs. Created with Ronnie Fieg, the East Coast Project backpacks ($95) have supercharged with a 3M trim on the straps for extra visibility and main body, connecting these bags to the reflectivity on the shoes in the capsule collection, plus a chambray lining and leather zip pull. Each bag uses a heavy weight cotton canvas body for true durability and a rubber diamond sewn in on the front. Both colorways offer enough space to accommodate everyday necessities with ease.


Play Cloths represents a new approach to streetwear and adds a special guest to the East Coast Project’s launch. Pusha T and Ronnie Fieg have created a t-shirt ($45) for New Yorkʼs weather and tank-top ($42) for Miamiʼs climate that features new takes on the Play Cloths mascot. The Play Cloths character is now seen in motion as a print graphic sporting the ASICS Gel Lyte III ‘Miami Beach’ and ‘New York City.’


Golden Bear has been making the ultimate jackets since 1922 from their San Francisco facilities. The East Coast Project jackets ($250) for Kith are beautifully crafted spring weight cotton throwbacks to when sportswear went the distance in style. With chain stitched Kith chest logos and soft calfskin leather shoulder inserts, these designs take to the classic New York and Miami palettes with ease. Each jacket is perfect for an effortless look during the warmer transitional months.

categories: KITH, KithNyc, Kithset

After 8 months of working extremely hard on this project, we finally bring Kith to Miami. I am bringing 20 of my favorite people down to Miami beach to kick it for 10 days. Come to the shop, hang out and check the collaborative products with ASICS, Just Don, Tina Catherine, Stampd, Stance, Herschel Supply Co., Play Clothes, Golden Bear and more. Stay tuned for the look book coming soon.

We wanted to create a lookbook that encapsulated the spirit of the people who influenced Kith’s entrance into the women’s and kids business, as well as moving forward into a full men’s collection. The pieces for men’s, women’s and kids are alike and all hand made in New York City with no compromise on style or quality across the genders and ages. This mentality inspired the vision for the lookbook where the three tiers of business were reorganized on different level bleachers to represent the unity within the collection. Kith is a family affair and I continue to be aware of the growing needs of customers and thus the growth of business. The lookbook was shot in collaboration with photographer 13thWitness and directed by Kith’s own Mellany Sanchez. Check out the Kith NYC White Label collection at Kith NYC stores and KithNYC.com exclusively starting tomorrow, March 23rd, 2013.
Fresh animal prints have taken over the latest adidas Consortium shoes. Dubbed as the Watercolor Animal Print Pack, the capsule line brings together the adidas Tech Super, Matchplay and Strider models. Each shoe features a re-done leopard print specially designed and contrasted with accenting colors and a standout white base. You can check out the WCAP release at Kith NYC stores and KithNYC.com priced from $120 USD to $130 USD.
Spring 2013 brings in new styles of the Vans Authentic CA and Vans Vault OG Era LX. The classic Vans Authentic California returns in a distressed canvas upper coming in both a Floral Camo and Leopard printed upper. The Vans Vault OG Era LX offers a unique design that uses a colorful aloha print on the outside quarter of the shoe and contrasted with a solid inside quarter in either sea pink or light blue. The shoe is topped off with a checkerboard printed midsole. The Vans styles feature their famous vulcanized gum rubber “waffle” outsole for both flexibility and grip. Purchase the latest Vans at Kith NYC stores and KithNYC.com, and Vans Vault styles at Kith Brooklyn and KithNYC.com.
Gram is a footwear brand centered around the concept of weight, with each shoe being named for its weight in grams. The 420G and 383G are made with unmistakable attitude and an unorthodox cut. Both models include a full canvas silhouette, while the Mustard 420G features a leather toe box. All models include vents for breathability and stitched natural rubber cup soles ensuring a snug fit and true grip. The shoe’s cut allows it to be worn for all occasions, whether you’re looking to fit in or dress out. Purchase the collection at Kith NYC stores and KithNYC.com today.
adidas Originals and Opening Ceremony are back it with three styles of the Crazy 8 Tennis sneaker and an all new Rod Laver Striped hi-top. Kobe’s Crazy 8 shoe by adidas is redone by Opening Ceremony with modifications like an adjustable heel, forefoot straps and a new lacing system. The upper is full of rich colorful leathers that’s complete with an Opening Ceremony stamp on the heel. The popular Rod Laver silhouette by adidas Originals also joins the Opening Ceremony collection with a re-desgined version of a multi-colored leather upper, black leather accenting and a black rubber sole. The Crazy 8 Tennis shoes are available at Kith NYC stores, the Rod Laver is available at Kith Manhattan, and all styles are available at KithNYC.com.
Norway based footwear company SWIMS puts their spin on the classic Lace Loafer style. The shoe features SWIMS’ signature rubber, with this loafer featuring a strong non-slip outsole and gills for both breathability and functionality. The shoe is perfect for this Spring and Summer as its water repellence makes the shoe ideal for outdoor use. You can pick up the staple shoe by SWIMS at Kith NYC stores and KithNYC.com for $150 USD to $179 USD.
Originally released in 1990, the ASICS Gel Saga returns this Spring with its traditional light-weight design and textural contrasts. The all new Navy/Neon colorway features nylon and smooth synthetic materials on the upper and a Gel cushioned sole below with speckle detailing. This shoe remains a classic for runners and ASICS fanatics alike. Available now in numbered quantities, pick up the all new ASICS Gel Saga colorway and re-stocks of past styles at Kith Manhattan and KithNYC.com for $90 USD.