Written by: Gary Warnett
NEW YORK CITY (April 29th, 2013) — The Kith East Coast Project takes the collaboration concept far beyond expectations with all the extended family involved. Accompanying the Ronnie Fieg x ASICS Gel Lyte III ‘New York City’ and ‘Miami Beach’ editions, this capsule collection goes to include custom-created headwear, outerwear, shirts, luggage and eyewear that each carry iconic team colors.
Partners like Play Cloths, Just Don, Golden Bear, Stance, Stampd, Herschel Supply Co. and Tina Catherine have all worked closely with Kith to create this carefully curated range of ‘New York City’ and ‘Miami Beach’ themed pieces. Made to complement one another as well as operate individually, each item captures the spirit of the two cities on the same coast with very different paces, but with a shared taste.
Limited quantities will launch at the Kith Miami pop-up store on May 2nd, following with the Manhattan and Brooklyn Kith locations on May 10th as well as online at KithNYC.com. As far as Ronnie Fieg is concerned, it’s just the beginning: “This was supposed to be an intro to the store I want to open in Miami.”
The collection will debut in Miami with special guests to complement the very special products that are going on sale. The Miami pop-up store itself will be divided into two parts, the two adjacent store fronts will have the Miami side open from 11am to 3pm and the next door New York side of the location open from 4pm to 8pm. Each location is outfitted with staple items and installations that make each city what it is. Consider the bar officially raised as May begins. #ECP
Each look was shot by photographer and creative 13thWitness in New York City with style and direction by Mellany Sanchez.
Kith Pop-Up “New York”
1629 Jefferson Ave.
Miami Beach, FL 33139
Kith Pop-Up “Miami”
1627 Jefferson Ave.
Miami Beach, FL 33139
Both the ASICS Gel Lyte III East Coast Project Kith colorways — the ‘New York City’ and ‘Miami Beach’ — bring two iconic colorways and uncompromising material executions to this cult classic silhouette. With a new memory foam comfort footbed and a pair of Just Stance sneaker socks, plus two sets of custom-commissioned round laces alongside the flat laces, these are some of the strongest Ronnie Fieg x ASICS designs to date. The full set ($145), sneakers and collaborative socks, come together for this one of kind package with each purchase of the shoes.
The Kith East Coast Project collection considers full coverage from city to city in a handful of unique designs that are linked by their quality as well as their colors. The Madison Windbreaker ($110) debuts for ECP, made from a lightweight nylon, with some eye-catching color blocking, asymmetrical sleeve cuffs and a drawstring hood that gives it a throwback style that’s still on point. The Stanton Sweatshort ($75) is a popular Kith creation that’s made in New York with a slim fit, cuffed detailing, lightweight french terry construction and cotton stripes that’s part of the pack in two colors. The Jefferson Tank ($42) is made from 100% cotton with stripe detailing and a flattering fit for hot weather wear in any location, accompanied by two t-shirts ($45) that are embellished with the freshly created Kith New York and Kith Miami logos and finished with printed neck labels for extra comfort. Finishing the Kith pieces come two towels ($65) featuring Miami and New York themed coloring with “Just Us” motto branding and made with premium heavy weight cotton that is extra
JUST DON EXCLUSIVES
Don C’s Just Don line has reinvented the hat accessory with their luxurious takes on staple snapback caps ($400 – $450). New York and Miami are represented for the East Coast Project in a handful of ultra-limited exclusives, with the wool and denim crowns complemented by real python skin peaks and premium lambskin leather underbills, with gold plated buckles on matching python straps. Specially created East Coast Project pins are added onto each custom creation to make these a true must-have product.
KITH x TINA CATHERINE
The Kith x Tina Catherine East Coast Project takes on the timeless Chelsea ($250) frame sunglasses. The frames are hand built in Japan in the same factory that creates the world’s finest eyewear. The matte grey frame’s acetate base,
stainless steel 5-barrel hinges and etched Kith branding on the interior arms deliver superior attention-to-detail. The blue to orange or teal to orange gradient options on the polarized lenses add a unique addition to an essential accessory to take on the glare of a New York summer or Miami living.
KITH X STAMPD “JUST DOPE”
Created in partnership with Chris Stamp of LA’s Stampd brand, the Just Dope line gets colorful for the first time to celebrate the East Coast Project, with a Miami-themed tank ($42) and a New York-themed tee ($45) that are made in Los Angeles. Those apparel pieces are accompanied by two snapback caps ($52) in corresponding colors, fully lined for extra comfort and finished with underbill detailing.
KITH x STANCE “JUST STANCE”
Made by Stance exclusively for the East Coast Project, the ‘New York City’ and ‘Miami Beach’ Just Stance sock ($10) is super invisible and made from a light cotton with embroidered detailing, under foot branding and ultralight cushioning. Sold separately or packaged with the correlating ASICS Gel Lyte III colorways, Stance’s emphasis on fit and detail is unparalleled.
RONNIE FIEG x HERSCHEL SUPPLY CO.
Herschel Supply Co. have gained a reputation for quality and value with their expanding range of bag designs. Created with Ronnie Fieg, the East Coast Project backpacks ($95) have supercharged with a 3M trim on the straps for extra visibility and main body, connecting these bags to the reflectivity on the shoes in the capsule collection, plus a chambray lining and leather zip pull. Each bag uses a heavy weight cotton canvas body for true durability and a rubber diamond sewn in on the front. Both colorways offer enough space to accommodate everyday necessities with ease.
KITH x PLAY CLOTHS “JUST PLAY”
Play Cloths represents a new approach to streetwear and adds a special guest to the East Coast Project’s launch. Pusha T and Ronnie Fieg have created a t-shirt ($45) for New Yorkʼs weather and tank-top ($42) for Miamiʼs climate that features new takes on the Play Cloths mascot. The Play Cloths character is now seen in motion as a print graphic sporting the ASICS Gel Lyte III ‘Miami Beach’ and ‘New York City.’
KITH x GOLDEN BEAR
Golden Bear has been making the ultimate jackets since 1922 from their San Francisco facilities. The East Coast Project jackets ($250) for Kith are beautifully crafted spring weight cotton throwbacks to when sportswear went the distance in style. With chain stitched Kith chest logos and soft calfskin leather shoulder inserts, these designs take to the classic New York and Miami palettes with ease. Each jacket is perfect for an effortless look during the warmer transitional months.