categories: KITH, Kith BK, Kith Manhattan, KithNyc, Kithset
tags: 13thWitness, Kith NYC, Lookbook, Mercer, Ronnie Fieg, Spring, White Label
We wanted to create a lookbook that encapsulated the spirit of the people who influenced Kith’s entrance into the women’s and kids business, as well as moving forward into a full men’s collection. The pieces for men’s, women’s and kids are alike and all hand made in New York City with no compromise on style or quality across the genders and ages. This mentality inspired the vision for the lookbook where the three tiers of business were reorganized on different level bleachers to represent the unity within the collection. Kith is a family affair and I continue to be aware of the growing needs of customers and thus the growth of business. The lookbook was shot in collaboration with photographer 13thWitness and directed by Kith’s own Mellany Sanchez. Check out the Kith NYC White Label collection at Kith NYC stores and KithNYC.com exclusively starting tomorrow, March 23rd, 2013.