tags: ASICS, gel lyte v, KITH, Volcano
Re-introducing the ASICS Gel Lyte V. I feel honored to have been selected in being part of bringing back this early 90′s runner to the marketplace. This archival model from ASICS is a unique tech runner that I was excited to get my hands on to mark the second year in business for Kith. To help reflect Kith’s current state of growing not only as a shop but now as a full on brand, I felt ready to create a shoe that was inspired by Kith growing out of its “active stage” and hopefully to its future state of eruption.
Named the Ronnie Fieg x ASICS Gel Lyte V “Volcano,” this special lace-up sneaker features a strong mix of high grade nubuck, sport mesh, pigskin, neoprene and 3M detailing. The shoe allows for very creative color blocking that I was happy to get my hands on.
The shoe starts with a Pink neoprene stretched tongue with matching striped detailing running along the side panels. Red and Burgundy color blocking intertwine around the upper in premium nubuck and pigskin, with a wavy overlay on the eyestay, which runs from the front to the heel and is executed in a bright Red pigskin to really break up the shoe. A Burgundy sport mesh toe stretches below along the sides of the shoe, while the back heel is seen made up of Navy “ASICS” branding and with a single stitched Orange panel around the achilles. An Off-White midsole with pink waved detailing separates the shoe from the Red, Off-White and Navy outsole below. The contrast between colors is what makes the shoe so unique. Check out the full shoot here.
Each pair of shoes will come packaged with a special set of Kith x Stance “Volcano” invisible socks. The invisible “Volcano” socks feature 3M “Kith” branding on one toe, and a 3M Ronnie Fieg Volcano logo on the other. Standard “Just Us” branding in Orange is added underneath on both feet.
The shoe and sock combination will release on October 25th, 2013 at 11am EST in very limited quantities exclusively at Kith NYC stores (10am EST at Kith Manhattan) and KithNYC.com for $160 USD. Stay tuned this week to KithSet.com further details on how to sign-up to purchase in-store at Kith locations.
The sign-up lists at both Kith locations are now closed for the in-store release. Thank you to all who signed-up. The shoes will also be made available online at KithNYC.com on October 25th, 2013 at 11am EST.