White Label 2.0 brings together an upgraded lineup of Kith products from head to toe. First up in the collection is the bold tailor fitted Arena Stitch-down Oxford ($145 USD), offered in Red, Black or White featuring bold “KITHSET” and “82″ branding. Each oxford is designed with shirting weight twill, satin lettering/numbering, and a button closure down the front and on the wrists. The Lightning Bolt tee ($45 USD) arrives in Grey, Black or White. Made with 100% cotton, the tee includes contrast lightning bolts on the sides, a Kith box logo on the rear and a subtle stitched tag on the bottom front. Back by popular demand, two new Mercer pants ($135 USD) in Black or Stone are added next in a lightweight summer twill fabric. All-over stitched lightning bolt embroidery make up the silhouette, along with the Mercer’s ribbed cuff at the ankle and two rear and side pockets. White Label 2.0 also sees the introduction of the lightweight summer twill Mercer short ($88 USD). The shorts are available in Navy/Salmon or Camo/Red featuring the same stitched lightning bolt styled embroidery as the pant, but with a stitched over cuff at the knee. Accessories this time around include a handful of hats designed with Starter ($45 USD). The collection includes a “Just” hat in Red, an “Us” hat in Black, both of which include “Kith” side panel branding, two “Kith” hats in Black/White or Red/White/Blue, and two “BK” hats in Black or Red. Each hat is also offset with green underbills. All apparel pieces were made locally in New York City for the collection. Finally comes a special collaboration with Filling Pieces footwear. The Kith x Filling Pieces Low-Top style ($170 USD) was made in Portugal and will be available in all over Black or White colorways. Features include smooth leather upper with subtle Kith and “Just Us” branding on the tongue and heel. Shot by: 13thWitness

The Kith White Label 2.0 collection will release online at KithNYC.com on Friday, August 16th, 2013 at 11am EST and in-store at Kith NYC locations on Saturday, August 17th, 2013. Click here for a closer look.

We wanted to create a lookbook that encapsulated the spirit of the people who influenced Kith’s entrance into the women’s and kids business, as well as moving forward into a full men’s collection. The pieces for men’s, women’s and kids are alike and all hand made in New York City with no compromise on style or quality across the genders and ages. This mentality inspired the vision for the lookbook where the three tiers of business were reorganized on different level bleachers to represent the unity within the collection. Kith is a family affair and I continue to be aware of the growing needs of customers and thus the growth of business. The lookbook was shot in collaboration with photographer 13thWitness and directed by Kith’s own Mellany Sanchez. Check out the Kith NYC White Label collection at Kith NYC stores and KithNYC.com exclusively starting tomorrow, March 23rd, 2013.