tags: 4th, BWGH, July, KITH, Ronnie Fieg
The last three or four summers I found myself wanting a short sleeve french terry sweatshirt, on some Rocky shit. I found a few options by different brands over the years but there was always something off with the piece, whether it was the fabric or fit, they just weren’t right. The length of the body and sleeves on a short sleeve crew are important to keep proportionate. So I’ve had an idea for this cut for a while, I just needed good fabric and a pattern maker to work with and execute correctly. Along comes the young genius, David Obadia. His brainchild BWGH has become one of those brands that has evolved right in front of our eyes. In a short period of time BWGH has become one of my favorite apparel brands and continues to grow on me daily. His attention to detail and taste in fabric and quality has really impressed me over the last couple of years, traits of a true designer. We starting working on “The Boxer” about six months ago and they’re finally ready to release. The “Just” and “Us” logos are executed separately to emphasize how important each of the two words are in a phrase that will represent the Kith brand for many years to come. The Boxer Short Sleeve Crews are limited to 72 pieces per color.
It all started about three months ago when we needed to design a flag to hang outside the Kith Soho shop under the scaffolding (which is coming down next week!). We needed a staple flag to represent the shop, something clean that we would turn into a concept for apparel and other pieces in the near future. The flag for the outside of the shop came out dope, black with black stripes and white Kith logo. Clean but bold, exactly what the brand stands for. Months later comes the first Kith Flag tee, the first of an ongoing saga that will continue soon. The Kith Flag Tee is limited to 72 pieces.
All three pieces will be available at Kith NYC locations and KithNYC.com at 11am EST today, with the Ronnie Fieg X BWGH products retailing for $105 USD and the Kith 4th of July Tee for $45 USD.