Although it is important for me to make a statement regarding the concepts and inspirations behind certain shoes I release, I feel like these “stories” dilute the true significance of the shoe. I believe the market has become a bit watered down by collaborations. It seems anytime someone believes they have a good idea, it automatically translates into a shoe. Sometimes they execute well, and sometimes they do not, in regards to colorway and materials. It needs to go back to where people are purchasing the shoe for the actual shoe itself. It is shoe first, and any story or concept second.

That was, and always is, my driving force entering any project. Consumers deserve to receive more than their money’s worth, and that is where the philosophy behind the material story comes from. With this project, I sought to execute two trainers with strong colorways whose backing concept was solely a material story.

The main hue used on the Rose Gold is one of my favorite colors, period. The color was inspired by a picture I took of a sunrise over a mountain range during a flight back from Portland. I genuinely thought those colors were beautiful. In 2012 when I released the GT-II, I was unsure about how people would react, which was the reason it was super limited. Now that I have a wider audience, I wanted to offer those who missed out the first time an opportunity to buy into this color and material story. I used pigskin suede for the upper, as it takes color unlike any other material, as well as being the same material used on the GT-II. I also added a second pantone to the crossing stripes for a bit more depth. The 3M formstripes are asymmetrical, featuring white on the lateral and blue on the medial, to give this makeup a bit of a twist. The heel counter is a material I have never used before, and contains a subtle scratched-detailing that adds a whole new design element to this model.

The Sage is, simply put, just a very very good colorway. The story and concept behind this shoe is solely the materials. By using a variety of new materials, I was able to take a more edgy approach than I have in the past. The execution is very detail-oriented, meaning you have to see it up close to grasp the effect these materials have. Also, none of the colors seen on the Sage are ones I have worked with to date. The pigskin upper combines a microperforated sage-colored vamp with sea green overlays. Premium white leather is used for the heel wrap, while the lower heel counter utilizes the same “scratched” material seen on the Rose Gold. The Gel Lyte V’s sockliner has been a point of difference for the silhouette, so I used an all new open mesh material to amplify it as much as possible. The aqua blue formstripes and heel tab are also a new material, and faintly display a subtle safari print that is only visible up close.

These shoes ultimately represent the evolution of what I have done best with Asics in the past, which is a more monotone story. Now, you see multiple different tones and hues that all mesh very well together. It took me quite a few attempts to sort out how I wanted to execute these colorways, but I am more than happy with the result. When I sit down to work on a shoe absent of any concept or story to build around, and I am able to just work with colors, thats when I create my strongest ideas.

The Ronnie Fieg x Asics Gel Lyte V – Rose Gold and Sage are priced at $170 each. Both pairs will be available this Saturday, August 30th, at 11AM EST at the Kith Pop-Up Shop at 66 Bleecker St., Kith Brooklyn at 233 Flatbush, and online at

Both lists are now closed and all tickets have been handed out for in-store release.