tags: ASICS, kfe, KITH, kith football equipment, Ronnie Fieg
The KITH Football Equipment project is something we started working on a little over a year ago. Working with Cartel in São Paulo is exciting for the pop-up space, as they’re one of the best stores I have been to in South America. The Asics project, (which will only be available at the pop-up in Brazil and the two store locations in NY) is made up of two shoes – the Gel Lyte III and the GT-II.
The Gel Lyte III is a shoe I have been working on since 2006 and it is my favorite silhouette to date. Creating the “USA” Gel Lyte III in all gold leather was a challenge. Sourcing gold leather is very tough but I think the USA version came out amazing and is very different from everything else in the marketplace right now. I made the Gel Lyte III “USA” model extremely luxe – they’re as premium and rich as any sneaker can be. I lined the shoe with a pigskin leather, which is very rare for this type of sneaker. I wanted to offer a mismatch set for the Gel Lyte III – red accents on the left shoe, navy accents on the right, an American flag sock liner, and perforated gold leather on the vamp and quarter. I truly believe people will be very happy to see this shoe. The whole concept behind the pack was that the USA comes to Brazil for the World Cup and I wanted to create a USA version and a Brazil version.
The GT-II is the Brazil version. The GT-II is all royal blue pigskin suede with gold leather stripes. The gold represents the cup itself in each of the two shoes. The USA version is predominately gold and the GT-II version is more of what you are used to getting from me, which is premium pigskin upper and quality details on the three stripes on the heel of the midsole. I wanted to design a capsule that could give people a chance to hold and cherish this moment of time.
The Gel Lyte III is priced at $185 USD and the GT-II is $165 USD. Each will be available this Saturday, June 28th at 11am EST at the Kith Pop-Up at 66 Bleecker St. and Kith Brooklyn at 233 Flatbush, as well as KithNYC.com.
All tickets have been given out for the in-store release, and the list is now closed for both Kith NYC locations.