Official blog of Ronnie Fieg




Unless you’ve been living under a rock you should already know how the release of “The Cove” went down. There was a camp out in front of the David Z. flagship store in soho this past Friday for the anticipated release and the shoes sold out in 2 min 30 sec online. These are a few @sqmunro shots of what went down. I wont go into anymore details, ill let you guys see it through one of my customer’s eyes. Click here

Since TweetDeck is down… T minus 22 hours. Good luck to everyone!

categories: Asics, Gel Lyte iii, The Cove
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Friday. 10am est. Davidz.com











This past weekend the homies Joe La Puma of Complex and Phil Annand of The Madbury Club came through my boy Andrew’s estate to shoot my latest Asics project, “The Cove” Gel Lyte III’s. It was a hot 90 degree day so the pool and diving board came handy. The gels were so teal blue we had to throw them in the water to see what would happen… Priced at $115, 225 pairs of these will be available for purchase on Friday, September 3rd at 10am est. on Davidz.com and a small run at the David Z. flagship store in soho (556 Broadway, 212.431.5450). Shots by Rudy Calderon and myself.







6 months ago I went down to the Bahamas and I took a picture that you might remember. It was taken at The Cove, a prestige resort located in The Atlantis Bahamas. The trip took place right after the holiday season and i was able to clear my head and soak in the scenery. It was necessary for me to express the amazing visuals through my favorite silhouette and share it with the world. A few months ago i set up the photo shoot in Aruba with Colombian model Soraya Yd and this was all shot with my father’s 26 year old film Nikon FG. I was able to capture the same scenery on a private beach with amazing waters. Those close to me can tell you how long I’ve been excited about this project, my favorite Gel Lyte iii i have worked on thus far. Release info and product shots coming soon.



While i was shooting Amee Enger in her Kickboxing gym i took some product shots. Whoever got to buy these, i hope you see the quality in the leathers.

I teamed up with the rest of the Cultureshoq staff to create the 2nd version of their Gel Lyte III. The shoe features a premium white perforated leather upper with grey pig skin and black nubuck accents. Priced at $105, 190 pairs will be available for men as well as 24 pairs for women(unisex sizing) on Davidz.com tomorrow 8/13 at 10am est. A small run will also be available at the flagship store in soho (556 Broadway 212.431.5450)

This past weekend i took a trip out to Miami to shoot my Asics x Cultureshoq Part 2 project. I had the pleasure of meeting Amee Enger for the first time and she is an absolute sweetheart. The half Filipina, half Norwegian 22 year old swim suit model went through her daily workout regimen while sporting the Cultureshoq Gels. Release info coming very soon.

These Gels are so clean. Shout to my Cultureshoq family. I almost got into a fight cause someone tried to shoot these off my feet today. Photo shoot will take place in Miami next weekend. Stay tuned.