My entire career, I had been harboring an idea to create a nameless, brand-less, achromatic trainer. My personal philosophy has always been to give people more than what they pay for, and for this project, I wanted to develop a product that could solely be appreciated for its premium quality. First, my idea needed a home. I decided to partner with one of my favorite retail stores in the world – Dover Street Market. I believed DSM would be a great fit for this project, as they cater to a clientele that cares about uniqueness and quality above all.

Creating a logo-less product is never easy. However, Puma has always been incredibly supportive of my judgment, and in turn, I feel I represent their brand correctly by taking that extra step. As I searched for a silhouette to properly display my idea, I was grasped by the XT-2. The XT-2 is a silhouette newly reintroduced to the marketplace, and holds a very rich history. It is also a silhouette not yet adopted by the masses, nor used for any prior collaboration, despite being so comfortable and so aesthetically pleasing. Once I was able to visually deconstruct the XT-2 of its mesh base and TPU components, I saw what to be an exceptionally clean trainer. That’s when my idea found a home.

The definition of achromatic is, “without color,” so I opted for two executions – Black and White. The goal was to deliver the most premium upper offered on a Puma silhouette to date. I utilized an exquisite high-grade Italian glove leather for the upper, which exhibits an impressive natural grain rarely seen on this form of footwear. We then re-patterned the XT-2’s silhouette in order to replace the typical TPU components, such as the forefoot harnesses and lacelocks, with the same premium Italian leathers. Velvety pig leather was supplemented for the liner and footbeds to provide the most luxurious wear possible, while a quilted detail is located on the inner-tongue for an added design effect. The lush upper and lining combined with the XT-2′s honeycomb Trinomic-technology midsole unit produces an unparalleled comfort which will be immediately noticeable. Custom packaging was also developed for the project, including custom boxes, as well as tonal pig leather dust and lace bags. Two sets of tonal laces also come with each shoe, one flat and one rounded, both finished with metal-plated aglets.

I am extremely proud of the execution of this trainer. Using Italian leathers for the uppers and linings and offering leather dust and lace bags as part of the package, it wasn’t easy to achieve the $180 price point. Yet, I desired to give those who deeply appreciate quality something they could cherish. I did not want them to purchase the shoe due to a retailer’s name, or a brand’s logo. That is why I removed all branding. This collection is for those who are interested in quality alone.

Both pairs of the Ronnie Fieg x Puma XT-2 – “Achromatic” will be available this Saturday, July 26th, at the Kith Pop-Up Shop at 66 Bleecker St., Kith Brooklyn at 233 Flatbush, and online at KithNYC.com. Limited numbers will also be available at all four Dover Street Market locations.

KITH exhibits its passion for pure quality with its latest offering – the “Achromatic” Collection. Partnering with iconic international retailer Dover Street Market, KITH has prepared a full collection for the Autumn season that is completely absent of color, thus demonstrating the premium construction of each piece. Check out the full details here.

The KITH x Dover Street Market “Achromatic” Collection will be available in its entirety exclusively at the Kith Pop-Up Shop at 66 Bleecker St., Kith Brooklyn at 233 Flatbush, online at KithNYC.com, and Dover Street Market’s flagship London store, on Saturday, July 26th.

Further strengthening the collaborative work between Sebago and myself, I am pleased to announce the release of three new colorways on two of my favorite silhouettes – the Schooner and the Spinnaker.

This is my second time working on the Schooner. Despite it being relatively new, it is one of, if not, my favorite Sebago silhouettes. I feel it is has not received nearly enough exposure, prompting me to come back to rework the model once more. I’ve adapted two all new color executions ideal for the summer – Mint/Grey and Red/Taupe. The Mint/Grey model features a full pigskin suede upper utilizing a two-toned colorblock. A plush tonal pigskin footbed and white calfskin leather lining is used for an incredibly luxe fit. Other poignant aspects of this model include grey rawhide laces woven through nickel eyelets, and a white rubber slip-resistant Campsides sole. As for the Red/Taupe model, I applied a combination of red and ivory oily 2H nubuck, as well as a calfskin leather lining and footbeds. Tonal rawhide laces complement this version’s colorblocking, as do the brass eyelets, and white Campsides sole. Both Schooners are hand-sewn with a genuine moccasin-construction, and feature “RF” branding on the lateral side of the collar, as well as the footbed and suede outsole component.

The Spinnaker is another silhouette I’ve worked on previously, and thoroughly enjoy.The Navy/Light Blue colorway features an oily leather for the majority of the upper, while the collar is composed of a rich pigskin suede. I used a translucent Dockside outsole to give this classic silhouette a contemporary spin. Premium leather and lining and footbeds comprises the tonal interior, while navy rawhide laces are fastened by nickel eyelets. An “RF” logo is located on lateral side of the color, similar to the Schooner, as well as “Ronnie Fieg by Sebago” branding stamped on the insole.

The Ronnie Fieg for Sebago Schooner – Mint/Grey and Red/Taupe are priced at $130 USD, while the Ronnie Fieg for Sebago Spinnaker – Navy/Light Blue is $120 USD. Each style will be limited to 300 pieces. All three will release with the KITH Summer 2014 Collection, available this Wedneday, July 9th, at the Kith Pop-Up Shop at 66 Bleecker St and Kith Brooklyn at 233 Flatbush Ave, as well as online at RonnieFieg.com at 11AM EST.

New York City summer weather is as beautiful as it is fickle. Sweltering mornings are met with crisp nights, as thunderstorms loom behind cloudless days. Preparing for this elegant yet erratic season, KITH continues to expand its apparel archive with its latest line, the KITH Summer 2014 Collection. An assortment of updated KITH-staple pieces, original footwear by Ronnie Fieg for Sebago, as well as all new Asics global re-issue exclusives are released to encapsulate every summer scenario. Check out the lookbook in its entirety here.

The KITH Summer 2014 Collection will be available this Wednesday, July 9th, at the Kith Pop-Up Shop at 66 Bleecker St. and Kith Brooklyn at 233 Flatbush, as well as KithNYC.com at 11AM EST.

The KITH Football Equipment project is something we started working on a little over a year ago. Working with Cartel in São Paulo is exciting for the pop-up space, as they’re one of the best stores I have been to in South America. The Asics project, (which will only be available at the pop-up in Brazil and the two store locations in NY) is made up of two shoes – the Gel Lyte III and the GT-II.

The Gel Lyte III is a shoe I have been working on since 2006 and it is my favorite silhouette to date. Creating the “USA” Gel Lyte III in all gold leather was a challenge. Sourcing gold leather is very tough but I think the USA version came out amazing and is very different from everything else in the marketplace right now. I made the Gel Lyte III “USA” model extremely luxe – they’re as premium and rich as any sneaker can be. I lined the shoe with a pigskin leather, which is very rare for this type of sneaker. I wanted to offer a mismatch set for the Gel Lyte III – red accents on the left shoe, navy accents on the right, an American flag sock liner, and perforated gold leather on the vamp and quarter. I truly believe people will be very happy to see this shoe. The whole concept behind the pack was that the USA comes to Brazil for the World Cup and I wanted to create a USA version and a Brazil version.

The GT-II is the Brazil version. The GT-II is all royal blue pigskin suede with gold leather stripes. The gold represents the cup itself in each of the two shoes. The USA version is predominately gold and the GT-II version is more of what you are used to getting from me, which is premium pigskin upper and quality details on the three stripes on the heel of the midsole. I wanted to design a capsule that could give people a chance to hold and cherish this moment of time.

The Gel Lyte III is priced at $185 USD and the GT-II is $165 USD. Each will be available this Saturday, June 28th at 11am EST at the Kith Pop-Up at 66 Bleecker St. and Kith Brooklyn at 233 Flatbush, as well as KithNYC.com.

All tickets have been given out for the in-store release, and the list is now closed for both Kith NYC locations.

In honor of this year’s World Cup in Brazil, I am proud to announce the release of Kith NYC’s latest project: KITH Football Equipment. After releasing at our international pop-up shop in Brazil, the collection has finally made it stateside. A wide-ranging apparel line featuring updated interpretations of classic on-pitch athletic wear pieces will release in conjunction with KITH’s very first electronics, the KITH x Beats by Dre KFE Studio and Pill 2.0, as well as two all new collaborative ASICS projects. Check out the full details here.

The KITH Football Equipment releases this Saturday, June 28th, at the Kith Pop-Up at 66 Bleecker St. and Kith Brooklyn at 233 Flatbush, as well as KithNYC.com at 11AM EST.

Continuing the on going partnership between myself and Sebago, I’m excited to announce the first installment of the Ronnie Fieg For Sebago Spring 2014 collection. The Pancho weaves the brand’s DNA into an entirely new silhouette, providing an updated take to Sebago footwear for a fresh new look.

Upon first glance you’ll notice that the Pancho is built with a signature fridge collar. Antique brass eyelets, leather laces, a debossed leather sockliner and a debossed logo side hit wrap up the style. The luxe Brown colorway is predominantly made up of long lasting crazy horse leather that only looks better with age, and a handwoven whip-stitch vamp adds personality to the shoe. The Mint Green colorway sees a smooth pigskin with added leather lining and a white handwoven whip-stitch vamp to provide a clean look. The Pancho is completely hand sewn and features Goodyear welted Vibram soles for durability.

The Ronnie Fieg For Sebago Spring 2014 Pancho Collection will launch in extremely limited quantities exclusively at the Kith pop-up store (66 Bleecker St.), Kith Brooklyn and KithNYC.com on Saturday, May 3rd, 2014 at 11am EST for $160 USD each.

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The second delivery of the Kith Spring 2014 Indigo collection will include two quilted Indigo Bleecker pants, two Bleecker pants, Cortland snap up shirts and Thompson crewnecks. Also releasing will be two colorways of the Ronnie Fieg For Sebago Pancho in extremely limited quantities. The second delivery from the Kith Spring 2014 Indigo collection will launch at the Kith pop-up store (66 Bleecker St.), Kith Brooklyn and KithNYC.com on Saturday, May 3rd, 2014 at 11am EST. Click here for the full details.

The Kildare is an all new hybrid silhouette designed specifically by Ronnie Fieg for Clarks with the intent to introduce the classic brand to a new demographic. Trainer-inspired characteristics are mixed with Clark’s traditional crepe soles that stay true to the brand. Designed to coexist in both rooms in the Kith flagship store, the Kildare fits right in for both the sneaker and alternative footwear spaces. The Salmon/Grey colorway features smooth premium nubuck with pigskin leather lining and a pigskin toe, while the bold Poppy Red Kildare is constructed with an all premium pigskin suede and pigskin leather lining. Custom tongue branding and perforations on the quarter panel, tongue and vamp add a modern touch. Both colorways are limited to 500 pairs each and come with the option of a flat lace or a two-tone rope lace. The Ronnie Fieg x Clarks Kildare in Salmon/Grey and Poppy Red will release on Saturday, April 26th, 2014 at 11am EST exclusively at the Kith pop-up shop (66 Bleecker St.), Kith Brooklyn and KithNYC.com for $160 USD.

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After almost a full year of designing for one release, I’m proud to officially present the Kith Spring 2014 Indigo Collection. This 30 piece release will mark Kith’s first full-fledged apparel collection, which tells a material story of three very specific denim washes with the idea to create a line of denim that can be worn comfortably. Check out the full details here. The first drop from the collection will release on April 26th, 2014.