tags: adidas, eqt, NYC's bravest, NYPD, Ronnie Fieg, support, Team
I only embark on projects I truly believe in. Creating KITH gave me an outlet to express my personal ideals and beliefs. Although I desire to shift the current landscape of fashion and footwear, I demand each venture start from a place of passion. I hope this project will open people’s eyes to see that not everything we do is centered around dollars and cents. I believe if someone has the capacity to give back to their community, then it is not only their right, but it is their obligation. With this release I am focused on my community, New York City, and the heroes that embody it.
The Support is a great silhouette, and strikes me as a New York-tailored trainer. Its a little sturdier and heavier than your typical tech-runner, and the outsole features pods which give it an all-terrain appearance. I sourced an exquisite gold leather for the toe to represent the NYPD badge, and added a fishscale print as an element of levity. A mixture of navy oily wrinkled nubuck and supple glove leather symbolizes the NYPD uniform. The debossed “Equipment”-branding on the heel is enlarged for emphasis, and accentuates the high-grade grain of the leather. The woven material used for the quarter panels represents Kevlar, the protective armor used by officers in the field. The Three Stripes logos and quarter panels are asymmetrical, and flow seamlessly into the midsole detail. The lateral Stripes are 3M, and a color I call NYPD-blue. The trickiest detail was adding 3M paint to the lateral midsole, so the hue matches precisely. The medial stripes are navy leather on the outside, gold leather with a fishscale print for the center, and are complemented by a white quarter panel.
The branding for this project was crucial, as it is my first adidas Consortium collaboration. The tongue features a shield we took the time to customize so that it would represent both parties properly, while still paying homage to the NYPD with grace. The insoles are custom-printed, displaying “Just Us” on the right and “adidas” on the left. Lastly, four lace options accompany the sneaker, allowing various options for customization.
Coinciding with this release, KITH is donating $15,000 to the National September 11 Memorial & Museum Foundation to honor the victims of that tragic day. I, as many, experienced 9/11 first hand, and was enamored by the people of New York who united to rebuild our city. This project is dedicated to them.
The Ronnie Fieg x adidas Consortium EQT Support ’93 – NYC’s Bravest is priced at $170 USD, and will be available this Saturday, October 11th, at 11AM EST at the New KITH Shop at 644 Broadway, KITH Brooklyn at 233 Flatbush, and online at KithNYC.com.